The quality of metabolism determines how healthy and how long we will live. The interaction between our genes, our diet, and the environment in which we live is essential for the functioning of our body. Everything we eat directly influences the behavior of our genes. Our body is finely designed to function properly when it receives the right instructions. We can either speak the language of our body or suffer the consequences of improper communication - overweight, fatigue, mental discomfort, and illness.

Microbiota significantly influences physiological regulation, creating a complex bidirectional connection between the gut and the nervous system. Microbiota and its metabolites communicate with the body, influencing health. Disrupted composition and functionality of the microbiota increase oxidative stress and (neuro)inflammation. In turn, changes in brain tissue trigger disturbances in gut function and microbiota. The result is allergies, food intolerances, chronic fatigue, sleep disorders, and cognitive impairments.

Targeted metabolism regulation activates genes that enhance metabolism while limiting the effects of genes that disrupt it. It is an effective tool to mitigate the impact of ongoing diseases. Metabolism regulation reduces the risk of cancer, obesity, slows down aging, and the development of degenerative diseases such as heart attacks, strokes, diabetes, Alzheimer's disease, and many others.

ioy. products represent a unique modular concept of metabolic support. The organization of biologically active substances in drinks and capsules allows for various combinations to enhance the desired effect. ioy. products have scientifically proven functionalities to maintain joint mobility and bone health, skin health, the proper composition of the microbiota, and its healthy activity (collaboration with gut tissue). They primarily improve cell health, which directly affects the rate of aging.


ACACIA FIBER is a component of chewing gum from the Acacia senegal tree. It is a complex mixture of water-soluble glycoproteins and polysaccharides, mainly arabinose and galactose. It supports the healthy composition and activity of the microbiota (prebiotic effect). Its fermentation product in the colon is butyrate, which blocks inflammation and improves gut barrier function. Fiber supports the restoration of the balance of mTOR and AMPK signals, which accelerates fat burning and cell content recycling by removing toxic proteins that accumulate in aging cells. It counteracts the development of metabolic syndrome (obesity, high blood pressure, high blood fat levels, or glucose consumption) and simultaneously promotes mineral absorption and immunity. It suppresses flatulence and improves bowel movements.

COLLAGEN, derived from the Greek word "kólla" meaning glue, belongs to robust fibrous structural proteins of cells and tissues, known as scleroproteins. It is the most common protein in mammals, making up to a third of their total weight. Collagen is a major component of tendons and is abundant in the skin, cornea, cartilage, bones, blood vessels, and intestines. Collagen improves skin, joint, and bone health. It helps prevent cardiovascular diseases. Collagen peptides consist of a triple helix of amino acid strands (tropocollagen). Numerous interconnected tropocollagens form fibrils. Larger fibrillar bundles are created using glycoproteins and proteoglycans to create various types of mature tissues. Collagen peptides with high glycine, proline, and hydroxyproline content increase the production of collagen by fibroblasts and simultaneously block enzymes (MMP1 and MMP2) that break it down. Collagen improves glucose and fat metabolism, reduces blood pressure, suppresses the accumulation of fatty acids (fat), and reduces the size of fat cells (adipocytes), making it a future obesity treatment tool.

BIOACTIVE POLYPHENOLS are extracts of biologically active compounds from olives, grapes, pomegranates, green tea, blueberries, grapefruit, and oranges. They have been clinically proven to increase antioxidant protection by 214%, which lasts for 24 hours. Continuous metabolic presence over 24 hours is very effective in maintaining metabolic balance and suppressing the effects of aging fibroblasts on the reduction of collagen synthesis and its breakdown. In combination with vitamin C and E, it reduces wrinkle depth by increasing the deposition of new collagen fibers in the dermis.

QUERCETIN, a flavonol found in apples, citrus fruits, parsley, sage, and onions, is a powerful antioxidant with anti-inflammatory, anticancer, cardio and neuroprotective, and immunomodulatory effects. It activates sirtuin proteins related to skeletal muscle function and mitochondria formation. It activates AMPK, lowers blood pressure, supporting longevity (senolytic), and helps protect against civilization diseases (obesity, diabetes, heart and blood vessel diseases, lupus, etc.). It stimulates bone formation. Increases vitamin D receptor activity in small intestinal cells, improving calcium metabolism and ultimately bone health. Prevents bone loss during menopause. It acts as a natural antihistamine, reducing histamine release from mast cells and basophils. It is very effective in the treatment and prevention of asthma and bronchitis. Reduces inflammatory arthritis (reducing inflammation in the synovial membrane, limiting the activation of inflammatory cells). Has antiviral effects. It reduces the ability of the virus to divide and infect a cell. Significantly reduces fat accumulation in fat cells. Promotes a healthy microbiota composition and its activity.

TRANS-RESVERATROL belongs to the group of polyphenols, stilbenes. It has antioxidant and anti-inflammatory effects. It protects mitochondria (cell survival) from damage caused by free radicals. It reduces glutathione loss. Increases energy production (ATP). Suppresses blood clotting tendency, affects estrogen effects, and, in these contexts, improves the healing of inflammatory damage to the vessel lining (heart attack or stroke). In addition to its anti-inflammatory effect, it also improves phase II detoxification (potential toxic or cancer-causing substances), triggers programmed cell death, blocks the formation of new blood vessels in the tumor, counteracts cancer development. It reduces inflammation-induced nerve cell death and improves learning, memory, mood formation, and protection against the development of neurodegenerative diseases. It increases intracellular cAMP, which increases fatty acid oxidation (fat burning). In combination with quercetin, it counteracts obesity and obesity-induced microbiota disorders (gut barrier). Improves tissue sensitivity to insulin and glucose consumption, counteracting the development of type II diabetes. Mimics reduced calorie intake and has a beneficial effect on genes that control the aging process (sirtuins, AMPK; senolytic).

CURCUMIN belongs to the polyphenol group, with the main curcuminoid found in turmeric. It is an antioxidant with strong anti-inflammatory and immunomodulatory properties. It alleviates autoimmune diseases, including rheumatoid arthritis, inflammatory bowel diseases, skin conditions, and mitigates neuroinflammation (Alzheimer's disease, cognitive function impairment). It has a preventive and therapeutic effect on pro-inflammatory diseases such as obesity, cancer, atherosclerosis, and diabetes. Curcumin is effective in treating depression.

3-O-acetyl-11-keto-ß-boswellic acid is derived from the resin of Boswellia serrata. It inhibits the mechanism of inflammation and tissue damage caused by inflammation. It improves the health of all tissues (joints/arthritis, skin, muscles, arteries/ather